5 Areas to Seek Audience Feedback In

January 16, 2025 Readree Article

A staple of your business operations might be repeatedly seeking feedback in various forms – whether this comes from more quantitative forms like your business data, or qualitative like customer feedback. It’s something that can be incredibly valuable, helping you to understand what’s working and what isn’t, but it’s something that you might not be currently applying as intensively as you could be.

If you consider multiple aspects of your business, you begin to see that you can ask for feedback in regards to any one of them, which can help to reframe your attitudes about how to alter them going forward.

1. What You Provide

The main area of feedback might concern the service or product that your business provides. You want to know if it’s everything that it could be, what audiences might not like about it, and how it compares to what else is on the market. There are so many aspects of this that you can dive into – the price, the level of quality, the customer service alongside it – people are going to have so many unique experiences in regards to it that you have to be ready to accept a wealth of different answers and perspectives.

That in itself is positive, arguably why you’re trying to get customer feedback in the first place. However, if you begin to find that you’re overwhelmed by information, you have to learn how to identify which direction your business should go in. After all, you can’t pull your business in so many different directions that no substantial progress is made, and that means identifying the most common points of contention to respond to among what you hear back.

2. Your Main Platforms

Secondary to your main output, your website or your official app is arguably one of the more important elements of your business. This is the hub of all of your information, and it’s what all of your marketing is drawing your customers towards. You want these digital spaces to accurately and effectively represent your brand. That means that it needs to look the part, seamlessly functioning as both an introduction to and extension of the visual design seen elsewhere in your content. However, it also needs to function impressively enough for it to reflect positively on your brand – perhaps something that you achieve through technology like API management tools.

3. Your Types of Outreach

Maybe the marketing channels that you’re using aren’t being as effective as you would like. This could be something that you notice more through a lack of interest or engagement more than what any piece of feedback tells you, but it’s still important to get a sense of how people feel about them. You can ask your audiences how they learned about your brand, how they most frequently engage with your brand, and if there are any areas where they wish you were more active. This might give you an insight as to where you’re missing out, and if you need to start getting more involved elsewhere. You might also gain some information in this regard simply based off of which types of feedback forms people respond to – which platforms are most successful.

4. Your Tone of Voice

There can exist a certain pressure to get your business and brand completely right from the outset. However, if this were true, then rebranding wouldn’t exist. If you look at even the most famous brands, you can track how they’ve changed since they were first introduced. Sometimes, these changes can come from behind-the-scenes shifts, but a lot of the time, it might simply be because something wasn’t working and a change needed to be made.

If the tone of voice that you’re using in your branding and your marketing isn’t proving to be as effective as you were hoping, it might be time to think about a change. It could be that it’s too informal, too formal, or perhaps just not right for your target audience. It’s something that can take trial and error, but it’s at least worth knowing what your audiences think of it.

5. Miscellaneous Considerations

Sometimes, there will be a change that audiences are hoping for, which you aren’t even aware of. Because of that, when it comes to sculpting your feedback forms, it’s important that you leave some room for them to talk about issues that they’re having in a more freeform way. This can help to draw your attention to weaknesses in your business that you hadn’t even considered, something that might feel alarming but it is undoubtedly important. It also has the benefit of demonstrating a willingness to hear what’s important to your audiences and act based on that. This can be potentially beneficial for improving the relationship between you as you look to improve your brand going forward.

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